Call  (+44) 141 471 8697

CONVERSION RATE OPTIMISATION SERVICE

Increase your leads and conversions with our CRO services.

We make your website work smarter, not harder, to generate more qualified leads and customers

74%

Nearly three in four (74 percent) online consumers get frustrated with websites whose content, such as offers or promotions, has little to do with their needs.

40%

Research has shown that 40% of consumers buy more from businesses online who personalise their shopping experience across channels. 

57%

57% Of all Google searches happen on a mobile device and 40% of smartphone users will choose a different site if yours is not mobile-friendly.

Personalised web made easy

While adding dynamic website content has traditionally been reserved for enterprise-level companies with six-figure budgets and large development teams,  Glasgow Marketing Agency makes it as easy as a couple of clicks, without compromising functionality

Our cutting-edge personalisation techniques analyse a user’s behaviour such as visit history, browsing patterns, proximity, time of day/week/ month, device type, etc., and adapts the content on your website to offer the most relevant information. This provides you with the best-tailored service possible, while dramatically increasing conversions.

Speaking to First time and Returning Customers

Beyond a site visitor's location and the time of day - the frequency of visits has an impact on behaviours. For example, if a potential customer is landing on your website for the first time, they may not be very familiar with your services. So it’s often best to display something on the site that would quickly help the visitor get a good feel for who you are, what you do and why you do it. 

Having achieved that, someone that’s become a member of your loyal customer base, who visits the site time and time again, is most likely looking for something very specific and isn’t trying to find general information, like Business Hours or a Map feature.

For these customers looking to take a specific option, showing off complimentary or updated products to their previous purchases (or an OpenTable widget in the case of a restaurant) is more personal and, consequently more likely, they will enjoy the experience and purchase again.
 

Progressive
Web Apps

Progressive Web Apps are user experiences that have the reach of the web, and are:

  • Reliable - Load instantly, even in uncertain network conditions.
  • Fast - Respond quickly to user interactions with silky smooth animations and no clunky scrolling.
  • Engaging - Feel like a natural app on the device, with an immersive user experience.
This new level of quality allows Progressive Web Apps to earn a place on the user's home screen.

Reliable
When launched from the user’s home screen, service workers enable a Progressive Web App to load instantly, regardless of the network state.

Fast
53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces.

Engaging
Progressive Web Apps are installable and live on the user's home screen, without the need for an app store. They offer an immersive full screen experience with help from a web app manifest file and can even re-engage users with web push notifications.

The Web App Manifest allows you to control how your app appears and how it's launched. You can specify home screen icons, the page to load when the app is launched, screen orientation, and even whether or not to show the browser.

Progressive Web Apps may be innovative today, but tomorrow they'll just be 'normal'. Hey, don't just take our word for it, ask Google!

Interested in our services? We’re here to help!

AI is already impressive, but it can't yet read minds! If you're passionate about your business, if you care as much as we do, let's talk. 

Hey, what's the worst that can happen..? 
Book an appointment
Share by: