We'll Find Your Why. 

If we were to write a manifesto it would be titled Good Behaviour is Profitable. Good behaviour isn’t just about please and thank-you, it’s about the decisions we make every day that take us closer to where we want to be. We all know that for every action there’s a reaction, but how often do we ignore the downside of our decisions, the impact on others, in favour of self-justification and short-term gain..?

See, we don’t believe ethics and success are mutually exclusive. Quite the opposite. Any organisation needs led; it can be 1 person or, ideally, a leadership group. In order for people to buy into the organisation, there should be a set of tangible measures that everyone understands and feels comfortable with. That leader(ship) then sets out the vision and principles by which they live.

You can adopt the survival of the fittest, natural selection, win at any cost approach – many have done. If profit is your one sole aim then you will tread on a lot of people, you will leave casualties, you will hire and fire as your needs dictate and you will take full advantage of any weakness in customer, supplier or staff.